ezymovies

n all-American saga born amidst the ruins of the American Civil War, a saga of
 a hundred-year-old war between two economic giants whose financial weight can
be calculated in the billions.
The competitive struggle between these two brands has come to embody the very
spirit of America and its influence on the rest of the world. This incredible
and sometimes disturbing success story is at times cynical,
often heroic, and always fascinating.
Neither Coke nor Pepsi wished to officially participate in this documentary
which chronicles their long standing combat. The two marketing and communication
giants usually choose to remain discreet, unless it involves promoting their own product.
Along with Mark Prendergrast, the unofficial ‘biographer’ of Coca- Cola, several
industry players (former directors, ad execs, collectors etc) describe how the war
between the two titans has echoed our economic history over the decades, sometimes
 even making.
                                                      
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